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Assumption Life and Everest Funeral Concierge Join Forces To Launch Everassist™

10/1/2025 12:00:00 AM

TORONTO, ON – Assumption Life, a longstanding and trustworthy Canadian life insurance provider, is excited to announce a strategic partnership with Everest Funeral Concierge, the nation’s first direct funeral concierge service, to launch EverAssist™. This innovative product addresses a critical need for Canadians seeking both financial security and personalized end-of-life support.

Underwritten by Assumption Life and distributed by Optima Insurance Services Inc., EverAssist™ offers guaranteed issue and simplified issue final expense insurance solutions to help cover end-of-life costs like funeral services, medical bills, and debts without medical exams or health questions. EverAssist™ also provides expert funeral concierge services and planning tools to simplify end-of-life planning and to help Canadians communicate their final wishes in advance.

“Assumption Life has a long history of helping Canadians secure their future with confidence,” said Pierre Martin, AVP, Partnerships and Chief Digital Officer, Assumption Life. “Through our partnership with Everest Funeral Concierge and the launch of EverAssist™, we are expanding our support to address end-of-life planning to help ease financial burdens and ensure Canadians and their families are not left alone to navigate complex decisions during life’s most challenging moments.”
 
Key Benefits of EverAssist™
  • Convenient Easy Access: Choice of a guaranteed issue or simplified issue final expense insurance is easy and takes only a few minutes to apply with no medical exams and only a few or no health questions.
  • Flexible Coverage: Canadian residents aged 18 to 75 can get up to $250,000 in coverage, and those aged 76 to 80 can get up to $100,000 to help loved ones cover final expenses like funeral costs and unpaid bills.
  • Fast-Tracked Payouts: Claims are processed in as little as 72 hours after death.
  • Comprehensive Funeral Assistance: A dedicated funeral advisor available 24/7 to provide expert advice and coordination, helping families navigate funeral decisions with confidence and ease.
  • Cultural Specific Support: Support and services are available in over 240 languages, honouring the customs, beliefs, and ceremonies that matter most to each respective family.
  • No Extra Charge for Concierge Services: The inclusion of Everest’s concierge support is a valuable added benefit included at no additional premium.
“Losing a loved one is an intensely difficult time,” said Mark Duffey, Co-Founder, President and CEO, Everest Funeral Concierge. “By combining comprehensive financial protection with compassionate, around-the-clock support from a dedicated personal funeral advisor, we offer crucial guidance through the countless decisions families must navigate during this incredibly emotional time. Our mission is to relieve their immediate burdens so they can focus fully on grieving and supporting one another, without the added stress of managing immediate expenses.” For more information, please visit everassist.ca.
 
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About Assumption Life
With 120 years of history, Assumption Life continues to ensure the financial security of its clients through its innovative products, personalized services and community involvement. Through daily collaboration, coupled with the trust, commitment and leadership of its employees, Assumption Life offers one of the best experiences that makes a difference for advisors, clients, and community members. 

About Optima Insurance Services Inc.
Optima Insurance Services is a national MGA with 25 years working closely with major insurance and financial services partners. Learn more at: OptimaInsuranceServices.ca.

About Everest Funeral Concierge
Everest offers funeral concierge services through select life insurance policies, employee benefit programs, and financial planning professionals. When help is needed, our 24/7 Advisors are one phone call away, ready to personalize the funeral plan, compare and negotiate best prices, and work with our life insurance company partners, to get money to the beneficiary in as little as 72 hours after death. Serving as an impartial advocate for families, Everest is not a funeral home, nor does it sell funeral goods or services and does not receive commissions from funeral homes or other providers in the funeral industry. Millions of people across the U.S., Canada, and the UK are covered by Everest. Learn more at www.EverestFuneral.ca.