Assumption Life appreciates your continued support during these challenging times and is committed to provide your clients with simple and affordable solutions to ensure their financial security.

This year has seen many changes and due to the current economic context and low interest rates, it was necessary that we review our Essential Whole Life product.

As of 7 p.m. (Eastern Time) on Friday, September 18, 2020, Essential Whole Life will be seeing the following changes:

  • Rate increase of 8%

  • Removal of the following premium payment periods:

    • Pay to age 65

    • 20-pay

Please read below the important information regarding Essential Whole Life updates set for September 18, 2020.

1. Don’t forget to submit your Essential Whole Life applications
Effective September 18, we are raising the premium rate for our Essential Whole Life products. To obtain the current rates, Essential Whole Life applications must be submitted to our head office before 7 p.m. (Eastern Time) Friday, September 18, 2020.

New rates will apply to all applications received at our head office after 7 p.m. Friday, September 18, 2020. No exceptions will be made.

2. Premium payment periods: 20-pay and Pay-to-age-65 will no longer be available.

3. Lia update Version 10.7
These updates will affect our Lia sales platform, this means advisors will not be able to submit applications from: Friday, September 18, 7 p.m. until Monday, September 21, 8 a.m. (Eastern Time).

Here are some helpful tips to help with the new version download:


Our tech support team is available to help you download version 10.7, or if you have any questions, at 1-855-853-6040.