Record Sales and Profits: Assumption Life Announces the Best Year in Its History

Moncton (NB), February 28, 2025 - Assumption reveals record sales and profits for the year 2024, representing the best year in its history. The announcement was made during the Acadian company's annual general meeting, held both in person and online today in Moncton.

"These results illustrate our team’s commitment to going above and beyond. By placing people at the heart of our actions, we cultivate strong and lasting engagement. Through the concerted efforts of our people, we have optimized our processes, thereby enhancing our performance and efficiency. We have also enriched the experience by strengthening our attentiveness and proximity—both in the field with our advisors and business partners and online through the transformation of our platform", said Assumption Life President and CEO, Sébastien Dupuis.

Highlights of the 2024 fiscal year

• Total Assets: $2.3 billion.
• Policyholders' equity: $197 million.
• Solvency ratio: 165%.
• A.M. Best "A- Excellent" rating maintained for the 25th consecutive year.

Key achievements 

• Record sales: $13.6 million* in individual insurance and $317 million* in investments and retirement. 
• Transition of the Lia application to a fully web-based version.
• The biggest product launch in the company's history.
• Launch of 10 new funds.
• 3rd successful cross-Canada tour with our advisors.

 

• Employee engagement 
  • Mercer engagement survey: Assumption Life ranked in the first national quartile with an engagement rate of 78%, above the Canadian average of 68%.
  • Recipient of the prestigious "Sapphire Culture Award," a first for Human Synergistics Canada. This distinction adds to our five awards, including three Excellence in Corporate Culture awards.

 

• Community engagement
  • Over 100 organizations and initiatives supported in 2024.
  • More than 3,000 hours of community volunteer work by Assumption Life employees.

 

• Board of Directors
  • New director: Élise Poulin is a corporate director with over 35 years of experience as a lawyer.
  • Renewal of 3-year terms for: Alain Bossé, Marc Landry, and Denis LeBlanc.

Additionally, Assumption Life reaffirms its commitment to responsible business practices by renewing its B Corp certification. This international recognition places the company among the most committed organizations in terms of social and environmental responsibility.

" Our constructive culture has fostered a high level of engagement. This exceptional year is the result of the passion, efforts and commitment of our people. Their dedication and collaboration are at the heart of our success. We warmly thank them for their valuable contribution," added Sébastien Dupuis.

About Assumption Life
With 120 years of history, Assumption Life continues to ensure the financial security of its clients through its innovative products, personalized services and community involvement. Through daily collaboration, coupled with the trust, commitment and leadership of its employees, Assumption Life offers one of the best experiences that makes a difference for advisors, clients, and community members.
 

For information and interviews: 

Thomas Raffy
Associate Vice President, Public Affairs and Philanthropy
Assumption Life
(506) 870-9153 ext. 5194
thomas.raffy@assumption.ca  www.assumption.ca