Moncton, N.B., February 27, 2026 – Assumption Life achieved a remarkable year in 2025, marked by record sales, strong financial results, and initiatives that further strengthen its position within the industry. These results were released today during the company’s annual general meeting, held in a hybrid format in Moncton and online.
“In an environment where expectations evolve quickly and complexity continues to grow, we made clear choices aligned with our purpose: to meaningfully contribute to the financial security of individuals and communities. The results of 2025 are not circumstantial; they reflect a deliberate strategy, disciplined execution, and, above all, the exceptional commitment of our teams,” said Sébastien Dupuis, President and CEO.
Financial Performance that Demonstrates the Strength of the Model
The year 2025 confirms the robustness of Assumption Life’s business model and its ability to grow while maintaining rigorous financial discipline.
Total assets have now reached $2.6 billion, supported by a strong solvency ratio of 167% and contract holders’ equity of $212 million. The company has also maintained its A.M. Best rating of “A- Excellent,” held uninterrupted for 26 years.
Sales reached historic highs, with $16.6 million* in individual insurance and $400 million* in investments and retirement solutions, demonstrating the confidence of clients and partners.
*Unaudited information
Decisive Choices to Prepare for the Future
Beyond financial results, the year was marked by initiatives that strengthen the company’s strategic capabilities.
Assumption Life continued to advance its digital platforms, Lia and Vesta, to simplify processes and enhance the experience of advisors and clients.
The establishment of new partnerships, including one with Goose Insurance Services, also reflects the company’s ambition to broaden its reach and accelerate growth.
At the same time, the company continued to invest in the human experience, notably through the rollout of the Togetherall platform to support mental well-being.
Organizational Culture as a Performance Driver
Assumption Life continues to demonstrate exceptional levels of engagement, with a score of 78%, significantly above the Canadian average. Its recognition as a Top Employer in Canada and its presence on Atlantic Canada’s Top Employers lists reflect the strength of a constructive culture focused on collaboration, accountability, and talent development.
A Tangible Impact in Communities
True to its mutualist mission, the company supported more than 160 community initiatives in 2025, while its staff contributed over 3,100 volunteer hours. Its recently obtained B Corp certification confirms its commitment to balancing financial performance, social impact, and environmental responsibility.
Strengthened Governance
The year also saw the renewal of several board member mandates and the arrival of a new director, Chantal Buteau, whose strategic leadership experience will further enrich the board’s expertise.
A New Strategic Cycle Focused on Simplicity and Impact
Building on the progress of recent years, Assumption Life is now launching the implementation of its 2026–2030 strategic plan, guided by three core principles:
human,
simple,
and accessible.
“In an increasingly complex industry, our choice is clear: put people at the center, simplify the experience, and make financial security truly accessible. This is the direction that will guide our growth and impact in the years ahead,” concluded Sébastien Dupuis.
About Assumption Life
With more than 123 years of history, Assumption Life continues to ensure the financial security of its clients through innovative products, personalized services, and community involvement. Through daily collaboration, coupled with the trust, commitment and leadership of its employees, Assumption Life offers one of the best experiences that makes a difference for advisors, clients, and community members.
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For information and interviews:
Maryse Giard
Relationship Marketing and Social Impact Consultant
Assumption Life
(506) 870-9153 ext. 5261
maryse.giard@assumption.ca www.assumption.ca
